Category Management

Our insights on retail will help grow the retailer's overall market share leadership and achieve more profitable sales.

For every trend in retreat, another is advancing—so we work hard to sustain high levels of expertise in our categories. Our expert team is on top of trends within and between categories so we can provide timely and relevant advice. This allows us to help clients create successful combinations for their markets and to achieve and maintain leadership positions.

To learn how you can improve your position in the marketplace, contact us.

move to the front

Mission Statement

Our mission is to be our retail customers’ most utilized and trusted Category Management resource. This will be achieved by consistently providing fact-based analyses, actionable insights and flawless execution.

“Outstanding strategic thought, collaboration and execution on the goals of the categories. Daily energy and passion that is wonderful to work with.”

— Buyer, Home Décor


Services

Our analysts and consultants have the experience and tools needed to deliver exceptional value. We provide:

Planogramming
Reporting
Competitive Shops
Advertising
Category Captain Representation

Planogramming

We can help you produce anything from full shelved/pegged gondola presentations of entire categories to endcap suggestions for special buys or promotions.

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Reporting

We will show you how to use POS information, including Nielsen or IRI data, to effectively analyze your sales, inventory and profitability producing actionable insights.

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Competitive Shops

We can provide comprehensive assessments of assortment content, price, special displays and overall merchandise strategy for any category.

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Advertising

We will generate historical advertising perspectives for your category—showing who, when and at what price products are being promoted.

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Category Captain Representation

We act as category captains, driving category sales with major CPG suppliers. We work directly with buyers to provide confidential one-on-one support, separate from internal and resource sales teams.

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Tools

InfoScout

Helps retailers and their trading partners better understand the shopper.

IRI Market Advantage

Offers a new way of accessing fast, detailed attribute–based insights.

JDA Space Planning

Helps retailers construct, manage and optimize detailed planograms.

ECRM Marketgate Ad Tracking

Makes analytical reports more accessible and tailors them to client needs.

Nielsen NITRO

Drive insight and innovation with this analysis and reporting software.


"Nothing replaces human interaction. Networking is the lifeblood of our business.”
— Tom Moscoe, Owner, The Moscoe Group

“The data The Moscoe Group provides takes the emotion out of decision-making.”
— Retail Leader