The Why Behind The Buy

September 19, 2017

The Moscoe Group is proud to announce its partnership with InfoScout, the next generation of consumer insights platforms. Together, we will explain why people buy in an omni-channel world. InfoScout is the first company to truly capture purchasing behaviors and attitudes that reflect the fluidity with which consumers shop across all retail channels today. The company helps brands and retailers grow via insights derived from their portfolio of proprietary mobile apps. These apps engage a representative sample of American shoppers that currently captures 1 out of every 500 shopping trips made today. These shoppers complete in-the-moment surveys to explain the “why behind the buy.” With more than 100 million brick-and-mortar and e-commerce receipts captured annually, InfoScout has become the industry leader utilized by everyone from Proctor & Gamble to Samsung, and now The Moscoe Group.

To understand how we can help you learn more about your consumers, reach out to