Fishing for Facts

February 25, 2014

When a Sporting Goods buyer and a key supplier were trying to understand consumer behavior in the Fishing Category, they turned to our Marketing Team. We partnered with a world-class intelligence gathering group and developed a questionnaire to better understand shopper expectations and purchasing patterns. Within a couple of weeks, our clients had meaningful, consumer-driven data that helped them make informed decisions regarding Presentation, Pricing and Promotion.

To understand how Consumer Insights can inform and enhance strategy, contact