History

For almost 60 years, The Moscoe Group has grown to become one of the most respected representative firms in the business.


1957

The Arthur L. Felsen Company is created. Previously, Arthur worked in the Retail Jewelry Business before becoming a Manufacturer’s Rep in Housewares.

1959

The Arthur L. Felsen Company’s first line is Dominion Electric, a Manufacturer of Housewares. Dominion Electric has significant success with the introduction of the first-ever home Hair Dryer.

1962

Don Moscoe, who was in management at Snyders Drug Stores, is hired by the Arthur L. Felsen Company to support the growing business.

1962

Don brings in Lloyd Electronics as the first electronics line for the company. Don becomes co-principle with Arthur in 1963 and the company is renamed the Felsen Moscoe Company.

1972

Felsen-Moscoe Company represents a startup called Mr. Coffee. Mr. Coffee eventually launches the most successful new product introduction in Housewares history.

1974

Felsen-Moscoe Company represents BRK Electronics, which brings the first battery-powered Smoke Alert to market. The company later expanded into other Categories and changed its name to First Alert.

1977

Tom Moscoe joins Felsen Moscoe Company as a Sales Representative. He approaches many vendors using food brokers and brings them to the Mass Channel. These lines include: Glad Trash and Food Storage Bags, Georgia Pacific Paper Products, and an assortment of Private Label Products.

1977

Felsen-Moscoe Company represents Mattel Electronics, which introduces the first hand-held Video Game, as well as the Intellivision Video Game System.

 

1987

Felsen-Moscoe Company expands into Home Décor.

1989

With the addition of Bill Mitchell, the Company’s name is changed to Felsen-Moscoe-Mitchell (FMM), and Tom Moscoe becomes the President.

Important line introductions include: Epilady, Interplak, Aerobed, Brita Water Filtration, and Nordic Ware.

 

1990

FMM expands into Home Improvement with the addition of Sylvania.

 

1990

FMM expands into Health + Beauty with Body Elements, an exclusive line developed for Target by the Manufacturer of Aveda Hair and Body Products.

 

1993

FMM expands into Storage + Organization and adds Roll-O-Matic (O-Cedar) as a line.

 

1995

FMM forms a Grocery Division for the SuperTarget launch. FMM represents iconic National Brands like Heinz, Del Monte, and Dole, and develops Private Label Product for most Food Categories.

 

1996

The Electronics Division expands further with the addition of Canon, Goldstar and Southwestern Bell.

1997

FMM forms Category Management Group to support the growing retail discipline. Target names FMM the Category Captain for its Trash Bags and Food Storage business.

 

1998

FMM expands into Furniture.

 

2001

FMM expands into Office + Stationery.

2002

The FMM Business Planning Center opens at Retek Plaza, which includes significant technology investments, such as a 24-foot Video Wall.

 

2004

FMM expands into Sporting Goods.

2006

Scott Moscoe joins FMM, making it a 3rd generation Company.

 

2008

FMM expands into Apparel + Accessories.

 

2010

FMM expands into Toys.

2011

The name of the Company officially changes to The Moscoe Group.

The formation of The Moscoe Group’s Business Insights + Analytics Team and the Account Management Services Team provide significant added value to the Company. The following year, the Marketing + Business Development Team is formed.

2013

The Moscoe Group moves its Headquarters to Minnetonka, MN, and reaches a key milestone of 100 employees.